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SEM - Search Engine Marketing

Why Do I Need SEM Services?

SEM or Search Engine Marketing is another term for “Paid Search”. Paid search is a way to place your business at the top of a Search Engine Results Page or SERP. Being on top of the page with a search result can increase the likelihood that the user will click on your information if the user finds your ad relevant to their search topic.

Have you ever used Google to find a product, service, or business? Did you notice that the top 3 to 4 results all have a green “AD” next to the link for the website where your information is? Or in the carousel where the products are displayed first, it says, “Sponsored”. These are ads that an advertiser, like yourself, is paying for in order to see first.

There are many ways that an advertiser can use Search Engine Marketing (SEM) to promote their business. Basic Search Ads, Display Ads, and even Video Ads. Google Adwords is by many measures the most popular platform used by businesses to advertise their business. However, there are also two other platforms that searchers are using to find good and services Yahoo and Bing.

In addition to covering SEM or paid search trends, we also monitor your performance in real-time. We look at a multitude of factors that could be impacting your campaign performance. We make real-time corrections to help maximize your ad spend and help drive customers into your business.

Now keep in mind, no two businesses are alike. That is why we want to make sure we offer personal attention to each account’s needs, performance, and results.

Call us today to discuss what type of paid advertising will be most effective to help you grow your business!

360 Marketing | Search Engine Marketing

Specialized Targeting

Through strategic partnerships and a strong understanding of the marketing landscape, our team is well-versed in deploying specialized targeting tactics that can reach and engage our partner’s most niche audiences.

360 Marketing and Advertising in Utah

Predictive Targeting

An advanced version of lookalike audience targeting that measures the attributes of converting users and then uses those attributes to find additional users who are likely to convert.
360 Marketing and Advertising in Utah

Keyword Search Targeting

Target users based on their search history. A client can provide a keyword list, or we can compile the keyword list for client approval.
360 Marketing and Advertising in Utah

Mail Domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.
360 Marketing and Advertising in Utah

Predictive Targeting

An advanced version of lookalike audience targeting that measures the attributes of converting users and then uses those attributes to find additional users who are likely to convert.
360 Marketing and Advertising in Utah

Weather Triggered Targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.
360 Marketing and Advertising in Utah

Amazon DSP

Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.
360 Marketing and Advertising in Utah

Device ID Lookback

Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.
360 Marketing and Advertising in Utah

Dynamic Retargeting

Serve various creatives dynamically based on-site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.

Targeting Segments

Our extensive targeting capabilities lend themselves to reaching niche audiences. Our team partners with premium and reliable data providers in order to effectively hone in on the most specific of audiences. Our targeting segments are sourced from first-party data, third-party data, and verified offline data. By bringing together cookie-based insights and IP address targeting, we offer a unique approach to effectively pinpointing each brand’s primary B2B and B2C customers.

360 Marketing and Advertising in Utah

Contexual

Keyword

Section

Vertical

In-Language

360 Marketing and Advertising in Utah

Demographic

Age

Education

Ethnicity

Gender

Language

Life Stage

Net Worth

Marital Status

Household Income

Children in the Household

360 Marketing and Advertising in Utah

Geographic

City

County

Address

Zip Code

State

Country

DMA

Device ID Lookback

360 Marketing and Advertising in Utah

B2B

Professional Groups

Certification/Honors

Years in Business

Account-Based

Company Sized

Sales Volume

Net Worth

CRM Data

Company

Job Title

Industry

Seniority

360 Marketing and Advertising in Utah

Mobile Specific

In-App

Mobile Web

Carrier

Device

LAT/LONG

Geo-Fencing

Address

360 Marketing and Advertising in Utah

Additional Options

Email

Day Parting

IP Address

Cross-Platform

White/Blacklisting

Operating System

Weather Triggered

360 Marketing and Advertising in Utah

Behavioral

Purchase Based

Donor Based

Look-alike

Predictive

Interest

Retailer

In-Market

Search

360 Marketing and Advertising in Utah

Retargeting

Opt-In/Opt-Out

Cross-Device

Dynamic

Device ID Lookback

We aim to stay at the forefront of the newest targeting tactics to offer our clients. Most recently, we are offering Device ID Lookback Targeting. By utilizing a multitude of location data sources including beacon and publisher SDK data, we’re able to identify mobile Device IDs that have traveled within a tight location radius and target these users with ads after they change locations. We can pull lookback reports up to one year for all the Device IDs within a given address, geo-frame radius, or across multiple addresses and geo-frames.

When Can Device ID LookBack Targeting be used Most Effectively

  • Competitor Conquesting: Set geo-radius around a competitor store location, attraction, restaurant, etc. and reach users as they visit the competitor to increase brand awareness and drive customers back to the client.
  • Event Targeting: Create geofence around a particular event that would attract a high concentration of relevant users and retarget visitors after they return home.
  • B2B: Narrow geo-fence in on a specific office building to target that audience at work and then using household extension to continue to target them at home.
  • Interest Data: Combined with 1st and 3rd party data, the Device ID Lookback could target devices that visit similar places of interest to client (i.e. amusement parks, movie theaters, wineries, sporting goods stores, tourist destination, pet stores, etc.)

We aim to stay at the forefront of the newest targeting tactics to offer our clients. Most recently, we are offering Device ID Lookback Targeting. By utilizing a multitude of location data sources including beacon and publisher SDK data, we’re able to identify mobile Device IDs that have traveled within a tight location radius and target these users with ads after they change locations. We can pull lookback reports up to one year for all the Device IDs within a given address, geo-frame radius, or across multiple addresses and geo-frames.